Mercat del Ram
Mercat del Ram
2021
Identity design
Mercat de Ram, Vic, 2021.
Vic gets dressed up, and so do the animals
Mercat del Ram is one of Vic’s most iconic celebrations — a festival that fills the city with tradition, life, and color.
This project is based on a fresh concept with a touch of humor: “For the Mercat, in Vic, we all dress up — even the animals.”
The poster highlights the most emblematic animal of the region: the pig — a true symbol of the festival and a key player in the local economy.
With a festive aesthetic and a contemporary twist, the design connects with the rural roots of the area while giving the event a unique, playful, and memorable personality.